The sign is located on the former rail yard of the Mile End station. The yard was used to park train cars and served numerous industries in the surrounding area. In the 1960s, Canadian Pacific sold part of this land, which was then taken over by the textile industry. The sign was installed in 1982 by Textiles Central Americain, which at the time occupied the building at 77 Bernard East.

In 2009, Canadian Pacific sold the land to the City of Montreal. The future of the sign has since been tied to that of the adjacent building. In 2012, the building was taken over by a group of creators who founded Kabane 77, with the goal of transforming it into a space for independent cinema. The City of Montreal did not support the project and intended to demolish the building, which no longer met safety standards. In 2018, the borough commissioned the organization Entremise to develop a temporary use project, but a fire destroyed the building, leaving only its steel frame. The sign was not damaged by the fire. The site is currently used by the borough as a skating rink in winter and an event space in summer.