{"id":1097,"date":"2015-10-03T14:22:31","date_gmt":"2015-10-03T14:22:31","guid":{"rendered":"http:\/\/heritage.dpthost.com\/?post_type=site&#038;p=1097"},"modified":"2020-11-21T21:38:32","modified_gmt":"2020-11-21T21:38:32","slug":"mcgill-college-avenue","status":"publish","type":"site","link":"https:\/\/memento.heritagemontreal.org\/en\/site\/mcgill-college-avenue\/","title":{"rendered":"InspirAction #1: McGill College Avenue"},"content":{"rendered":"\t<header>\n\t\t<div data-header-site class=\"header-site\" style=\"--type-color: #496349;\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/hmtl.s3.amazonaws.com\/wp-content\/uploads\/2015\/07\/McGill-College_Jean-Francois-Seguin-REtina.jpg\" alt=\"header site background image\" \/>\n\t\t\t\t\t\t<div class=\"container-fluid site-info\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"offset-md-1 col-md-10 back\">\n\t\t\t\t\t\t<a class=\"back-arrow\" href=\"https:\/\/memento.heritagemontreal.org\/carte-interactive\/\">Back to map<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div data-site-content class=\"col-sm-10 offset-sm-1 col-md-8 offset-md-2 col-lg-6 offset-lg-3 col-xl-4 offset-xl-4 content\">\n\t\t\t\t\t\t<p class=\"upper type-3\">InspirAction<\/p>\n\t\t\t\t\t\t<h1 class=\"title\">InspirAction #1: McGill College Avenue<\/h1>\n\t\t\t\t\t\t<h3 class=\"subtitle\">McGill College Avenue, from Cathcart Street to Sherbrooke Street<\/h3>\n\t\t\t\t\t\t<p class=\"description\"><\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"sub-box-ctn\">\n\t\t\t\t\t\t<div class=\"col-12 col-md-10 offset-md-1 col-lg-8 offset-lg-2 col-xl-6 offset-xl-3 sub-box type-3\">\n\t\t\t\t\t\t\t<div class=\"views-ctn\">\n\t\t\t\t\t\t\t\t<h1 class=\"views\">1126<\/h1>\n\t\t\t\t\t\t\t\t<p>Views on this page<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"share-ctn\">\n\t\t\t\t\t\t\t\t<ul class=\"social-medias-menu\" data-share-snippet>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a class=\"social-media-link\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/memento.heritagemontreal.org\/en\/wp-json\/wp\/v2\/site\/1097&#038;t=\" target=\"_blank\" title=\"Share on Facebook\" data-facebook-share><span class=\"fab fa-facebook\"><\/span><\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a class=\"social-media-link\" href=\"https:\/\/twitter.com\/intent\/tweet?source=https:\/\/memento.heritagemontreal.org\/en\/wp-json\/wp\/v2\/site\/1097&#038;text=\" target=\"_blank\" title=\"Tweet\" data-twitter-share><span class=\"fab fa-twitter\"><\/span><\/a><\/li>\n\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t<p>Share this page<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<!-- Fonction \u00e0 venir\n\t\t\t\t\t\t\t\t<a href=\"#\" class=\"button dark-version\">S'abonner aux mises \u00e0 jour<\/a> \n\t\t\t\t\t\t\t-->\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/header>\n\n\n\t<section class=\"half-half-slider\">\n\t\t<div class=\"container-fluid\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"order-1 order-md-0 offset-sm-1 col-sm-10 offset-md-1 col-md-5\">\n\t\t\t\t<h2 class=\"title\">Building alliances<\/h2>\n\t\t\t\t\n\n\t\t\t\t\t<p class=\"modified_date\">Published on  : October 03 2015<\/p>\n\t\t\n\t\t\t\t\t<p class=\"modified_date\">Last modified on  : November 21 2020<\/p>\n\t\t\n\n\t\t\t\t\t\t<div class=\"long-description\">\n\t\t\t<p>Using history as a teaching tool to influence the direction of projects under development.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"mb-4 mb-md-0 offset-sm-1 col-sm-10 offset-md-1 col-md-4\">\n\t\t\t\t<div class=\"slider-ctn\">\n\t\t\t<div data-small-slider class=\"small-slider\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide\">\n\t\t\t\t\t\t<div class=\"img-ctn\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"small-slider-image\" src=\"https:\/\/hmtl.s3.amazonaws.com\/wp-content\/uploads\/2015\/07\/McGill-College_Jean-Francois-Seguin-REtina.jpg\" alt=\"slider image\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"image-title \">McGill-College_Jean-Francois-Seguin-REtina<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"slide-custom-prev material-icons \">keyboard_arrow_left<\/div>\n\t\t\t<div class=\"slide-custom-next material-icons \">keyboard_arrow_right<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section class=\"single-big-col\">\n\t\t<div class=\"container-fluid\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-sm-10 offset-sm-1 col-lg-8 offset-lg-2 col-xl-6 offset-xl-3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"media-ctn\">\n\t\t\t\t\t\t<iframe class=\"media\" src=\"https:\/\/www.youtube.com\/embed\/TmZyoRFzKVU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section class=\"full-width-text quote\">\n\t\t<div class=\"container-fluid\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-sm-10 offset-sm-1 col-md-6 offset-md-3 col-xl-8 offset-xl-2\">\n\t\t\t\t\t<div class=\"quote-ctn\">\n\t\t\t\t\t\t\t\t\t\t\t\t<q class=\"quote\">&#8220;It was a hell of a good fight. We hired planners and traffic consultants to do impact studies and we went to (Mayor Jean) Drapeau to convince him to change the plan.&#8221;<\/q>\n\t\t\t\t\t\t<small class=\"author\">Phil O\u2019Brien<\/small>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section class=\"three-col-text-cards type-3\">\n\t\t<div class=\"cards-ctn\">\n\t\t\t\t\t\t\t<article class=\"card\">\n\t\t\t\t\t<p class=\"big\">6<\/p>\n\t\t\t\t\t<p class=\"description\">Height, in storeys, of a shopping centre planned for construction on Avenue McGill College <\/p>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<article class=\"card\">\n\t\t\t\t\t<p class=\"big\">8<\/p>\n\t\t\t\t\t<p class=\"description\">Number of members of the Comit\u00e9 consultatif pour le design urbain du secteur McGill College<\/p>\n\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<article class=\"card\">\n\t\t\t\t\t<p class=\"big\">100<\/p>\n\t\t\t\t\t<p class=\"description\">Value of the project, in millions $, which was halted and modified <\/p>\n\t\t\t\t<\/article>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\n\n\t<section class=\"single-big-col\">\n\t\t<div class=\"container-fluid\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-sm-10 offset-sm-1 col-lg-8 offset-lg-2 col-xl-6 offset-xl-3\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"title\">History and issues of the site<\/h2>\n\t\t\t\t\t<p class=\"subtitle\"><\/p>\n\t\t\t\t\t<div class=\"text\">\n\t\t\t\t\t\t<p>The stretch of present-day Avenue McGill College between Sherbrooke and Sainte-Catherine streets was ceded by McGill University to the city in 1856. It was then named for the university, and before long became a prestigious residential avenue. The landscape quality of the area, with its fine view of Mount Royal, made Avenue McGill College an exceptional site. In the 1920s, the Canadian National Railway first proposed development of a vast real-estate complex to cover the railway trench to the south of the avenue.<\/p>\n<p>A similar concept was developed in 1952 as part of the Master Plan for Montreal supervised by French architect and urban planner Jacques Gr\u00e9ber. It called for the avenue to be widened by 120 feet to enhance the view of the mountain. The construction of Place Ville Marie and its esplanade, completed in 1962, acknowledged the importance of the avenue, with its visual connection to the mountain. In the early 1980s, a plan was announced to build a symphony hall in conjunction with a shopping centre, which would have spanned the entire avenue, blocking the view of the mountain.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section class=\"single-big-col\">\n\t\t<div class=\"container-fluid\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-sm-10 offset-sm-1 col-lg-8 offset-lg-2 col-xl-6 offset-xl-3\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"title\">Context and intervention<\/h2>\n\t\t\t\t\t<p class=\"subtitle\"><\/p>\n\t\t\t\t\t<div class=\"text\">\n\t\t\t\t\t\t<p>In 1982, promoter Cadillac Fairview began seeking authorization to build a shopping centre on the block formed by Boulevard De Maisonneuve, Sainte-Catherine and Mansfield streets and McGill College Avenue. The City of Montreal Executive Committee then authorized the expropriation of certain building owners along the avenue for development purposes. In mid-April 1984, Cadillac Fairview unveiled its project.<\/p>\n<p>Dismayed by developer Cadillac Fairview\u2019s announcement of the project, Phil O&#8217;Brien decided to bring together members of the business community and persuade them that closing McGill College would have a negative economic impact and strip the avenue of its identity as a prestigious artery. In 1984, Heritage Montreal, in partnership with business and urban development stakeholders, convinced the city administration and the promoter to hold public hearings and rethink the project based on the results.<\/p>\n<p>At then end of April, the boards of directors of the Chambre de commerce du district de Montr\u00e9al and the Montreal Board of Trade asked the Urban Planning and Development Committee of the COPEM (Committee for the Economic Promotion of Montreal) to study the Cadillac Fairview project. Its May 1984 report was entitled <em>Non \u00e0 la fermeture de l&#8217;avenue McGill College et au rejet du concept de boulevard prestigieux pour cette avenue<\/em> (\u201cNo to the closing of Avenue McGill College and the rejection of the concept of a prestige boulevard for this avenue\u201d). Shortly thereafter, the Order of Architects and the Corporation of Urban Planners announced a day of consultation.<\/p>\n<p>At the same time, Heritage Montreal persuaded Cadillac Fairview to produce a planning study. The promoter also created the Comit\u00e9 consultatif pour le design urbain du secteur McGill College (advisory committee on the urban design of the McGill College sector), with representatives of the business community and Heritage Montreal, one representative of Cadillac Fairview and one from the Orchestre symphonique de Montr\u00e9al, and a professor of architecture from McGill University.<\/p>\n<p>Following public hearings paid for by the promoter and led by the Committee, the original project was abandoned, making way for a new development concept for the avenue, with the contribution of local stakeholders, grouped into an association. As a result, Avenue McGill College was saved, widened and enhanced, and the exceptional view of Mount Royal was preserved.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section class=\"single-big-col\">\n\t\t<div class=\"container-fluid\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-sm-10 offset-sm-1 col-lg-8 offset-lg-2 col-xl-6 offset-xl-3\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"title\">Impact<\/h2>\n\t\t\t\t\t<p class=\"subtitle\"><\/p>\n\t\t\t\t\t<div class=\"text\">\n\t\t\t\t\t\t<p>This marked the first time that the business community and defenders of heritage joined forces to acknowledge the need for a process of public consultation and clear, binding urban planning rules. L\u2019Affaire McGill College was a turning point in the history of consultation and urban development in Montreal, and in awakening collective awareness of the importance of protecting elements that contribute to a shared sense of identity, such as the view of Mount Royal.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section class=\"single-big-col\">\n\t\t<div class=\"container-fluid\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-sm-10 offset-sm-1 col-lg-8 offset-lg-2 col-xl-6 offset-xl-3\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"title\">Lessons<\/h2>\n\t\t\t\t\t<p class=\"subtitle\"><\/p>\n\t\t\t\t\t<div class=\"text\">\n\t\t\t\t\t\t<p>Knowing the history of one\u2019s city and its land planning and skilfully communicating it to key stakeholders makes it easier to enrich projects, to dream big and to incite others to do the same.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section class=\"text-items-list\">\n\t\t<div class=\"container-fluid\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-sm-10 offset-sm-1\">\n\t\t\t\t\t<div class=\"section-border\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-sm-10 offset-sm-1 col-md-8 offset-md-2\">\n\t\t\t\t\t<ul class=\"informations\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"text-item\">\n\t\t\t\t\t\t\t\t<div class=\"title-ctn\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\">\n\t\t\t\t\t\t\t\t\t\tMunicipality or borough\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sub-text-item\">Ville-Marie<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"text-item\">\n\t\t\t\t\t\t\t\t<div class=\"title-ctn\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\">\n\t\t\t\t\t\t\t\t\t\tOwner(s)\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sub-text-item\">Public: municipal<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"text-item\">\n\t\t\t\t\t\t\t\t<div class=\"title-ctn\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\">\n\t\t\t\t\t\t\t\t\t\tConception\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sub-text-item\">Peter Rose, architect (1986);\r\nCity of Montr\u00e9al, Urban planning division<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"text-item\">\n\t\t\t\t\t\t\t\t<div class=\"title-ctn\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\">\n\t\t\t\t\t\t\t\t\t\tManager(s)\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sub-text-item\">City of Montr\u00e9al<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"text-item\">\n\t\t\t\t\t\t\t\t<div class=\"title-ctn\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\">\n\t\t\t\t\t\t\t\t\t\tCategorie(s)\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sub-text-item\">Landscape view<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"text-item\">\n\t\t\t\t\t\t\t\t<div class=\"title-ctn\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\">\n\t\t\t\t\t\t\t\t\t\tConstruction year\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sub-text-item\">1986<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"text-item\">\n\t\t\t\t\t\t\t\t<div class=\"title-ctn\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\">\n\t\t\t\t\t\t\t\t\t\tRecognition status\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"sub-text-item\">Located in an area of exceptional heritage value<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-sm-10 offset-sm-1\">\n\t\t\t\t\t<div class=\"section-border\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n\t\t\t<section class=\"related-sites\">\n\t\t\t\t<div class=\"container-fluid\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t<h2 class=\"title\">Other heritage sites<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-sm-10 offset-sm-1\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-xl-4\"><div data-site-card=\"1158\" class=\"site-card-ctn\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-xl-4\"><div data-site-card=\"12365\" class=\"site-card-ctn\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-xl-4\"><div data-site-card=\"11627\" class=\"site-card-ctn\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\n\n\t<section class=\"side-by-side-one-smaller\">\n\t\t<div class=\"container-fluid\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-10 offset-md-1\">\n\t\t\t\t\t<div class=\"section-border\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"row section-content\">\n\t\t\t\t<div class=\"col-sm-10 offset-sm-1 col-md-4 offset-md-1 col-lg-3 offset-lg-2\">\n\t\t\t\t\t<div class=\"small-col-ctn\">\n\t\t\t\t\t\t<h2 class=\"title\">Join the discussion<\/h2>\n\t\t\t\t\t\t<div class=\"text\"><p>How do you see this Montreal site? What legacy has it left us? What future can we create for it? Where to start to get there? Who wants to participate in the project?<\/p>\n<p>You have questions? Want to do more, but lack the information? Consult our <a href=\"https:\/\/memento.heritagemontreal.org\/en\/toolkit\/\">toolkit<\/a> to learn more about the heritage of the Montreal metropolitan area, the preservation mechanisms in place and possible actions.<\/p>\n<\/div>\n\t\t\t\t\t\t<div class=\"share-ctn\">\n\t\t\t\t\t\t\t<p class=\"share-text\"><\/p>\n\t\t\t\t\t\t\t<ul class=\"social-medias-share\" data-share-snippet>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a class=\"social-media-link\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/memento.heritagemontreal.org\/en\/wp-json\/wp\/v2\/site\/1097&#038;t=\" target=\"_blank\" title=\"Share on Facebook\" data-facebook-share><span class=\"fab fa-facebook\"><\/span><\/a><\/li>\n\t\t\t\t\t\t\t\t<li><a class=\"social-media-link\" href=\"https:\/\/twitter.com\/intent\/tweet?source=https:\/\/memento.heritagemontreal.org\/en\/wp-json\/wp\/v2\/site\/1097&#038;text=\" target=\"_blank\" title=\"Tweet\" data-twitter-share><span class=\"fab fa-twitter\"><\/span><\/a><\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-sm-10 offset-sm-1 col-md-5 offset-md-1 col-lg-4 offset-lg-1\">\n\t\t\t\t\t<div class=\"big-col-ctn\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n","protected":false},"featured_media":801,"comment_status":"open","ping_status":"closed","template":"","tax_site_category":[106],"tax_issue":[],"tax_status":[83],"tax_threat":[],"tax_site_type":[8],"class_list":["post-1097","site","type-site","status-publish","has-post-thumbnail","hentry","site_category-landscape-view","status-located-in-an-area-of-exceptional-heritage-value","site_type-inspiraction-en"],"acf":{"address":"McGill College Avenue, from Cathcart Street to Sherbrooke Street","location":{"address":"1501 Avenue McGill College, Montr\u00e9al, QC H3A, Canada","lat":"45.50224228587083","lng":"-73.57168296137695"},"images_slider":[7718],"municipality_borough":"Ville-Marie","owners":"Public: municipal","managers":"City of Montr\u00e9al","conception":"Peter Rose, architect (1986);\r\nCity of Montr\u00e9al, Urban planning division","year_construction":"1986","submitted_by":"","video_url":"","statistics":[{"number":"6","text":"Height, in storeys, of a shopping centre planned for construction on Avenue McGill College "},{"number":"8","text":"Number of members of the Comit\u00e9 consultatif pour le design urbain du secteur McGill College"},{"number":"100","text":"Value of the project, in millions $, which was halted and modified "}],"quote":"\"It was a hell of a good fight. We hired planners and traffic consultants to do impact studies and we went to (Mayor Jean) Drapeau to convince him to change the plan.\"","quote_author":"Phil O\u2019Brien","related_sites":"","other_names":false,"recognition_status":"Located in an area of exceptional heritage value"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>InspirAction #1: McGill College Avenue - H\u00e9ritage Montr\u00e9al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/memento.heritagemontreal.org\/en\/site\/mcgill-college-avenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"InspirAction #1: McGill College Avenue - H\u00e9ritage Montr\u00e9al\" \/>\n<meta property=\"og:url\" content=\"https:\/\/memento.heritagemontreal.org\/en\/site\/mcgill-college-avenue\/\" \/>\n<meta property=\"og:site_name\" content=\"H\u00e9ritage Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heritagemontreal\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-21T21:38:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hmtl.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/2015\/07\/McGill-College_Jean-Francois-Seguin-REtina.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@heritagemtl\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/memento.heritagemontreal.org\/en\/site\/mcgill-college-avenue\/\",\"url\":\"https:\/\/memento.heritagemontreal.org\/en\/site\/mcgill-college-avenue\/\",\"name\":\"InspirAction #1: McGill College Avenue - 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